ntrofi was born out of a Masters project in Applied Cognitive Psychology, conducted by Tracy Filmer-Clark.
The purpose of the study was to apply ‘cognitive methods, theories and models to a practical problem or issue’. I decided to delve into an issue that had clearly become a daily hassle for our household and many friends.
The problem? Passwords, and the overwhelming number of these we needed to recall when going about our daily – online - lives. Banking, bebo, booking travel. These are straightforward tasks that come unstuck when one gets locked out of their online account because we ‘forget’ the correct password 3 times! Or even worse: someone else has found a way in.
Worryingly, despite an immense amount of sensitive personal and financial information being stored online, most teens and adults were using very weak password protection. The beginnings of my masters project was formed: To investigate how people use, store and recall online passwords and to create a way of making passwords that are secure and yet memorable.
The result is ntrofi – a unique and intuitive password system that is equally effective both in terms of password strength and security, and also its ease of recall.
Results from studies show the following:
Tracy Filmer-Clark
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Double major in Industrial & Organisational Psychology / Psychology at Waikato University.
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Golden Key International Honor Society Member
- Bachelor of Social Sciences, Honours (1st class)
- Masters of Social Science in Applied Cognitive Psychology (1st class honours).
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Received Management Committee Prize for the best presentation of a student paper at the 9th Annual Work Research Conference 2008, New Zealand.
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Our core interactions today are based on the transference of information via online technology; control over who has access to that information is vitally important. ntrofi allows those who are aware of this to protect themselves.
ntrofi is based in Cambridge, New Zealand and is available Worldwide.
